Promotional Material Essay Example for Free

Promotional Material Essay Before we created our promotional materials such as posters, leaflets and flyers, we had to make sure that we were able to find a suitable price in which we can budget according to our finances. During our research, we were able to locate a suitable printing agency in which we could print our promotional materials in bulk, so we could hand out in the local area to help promote the business. The advantage of the agency we chose for printing our material was that they were able to print our promotional materials within 2 working days and that any deliveries that took place could be tracked on the website when u log on to it, this to make sure that the delivery is going according to plan. By selecting the amount we though would be appropriate for this campaign, we were able to locate the price in which it would cost us as an advertising agency if that amount were to be printed out. Promotional Material Leaflets We used leaflets to ensure customers the products that the cafà © will be selling in their local cafà ©. The leaflet we designed had a bright Italian background (in the form of the Italy colours), indicating immediately to the consumer that the cafà © is Italian based, which is probably the most important factor to inform the customer about. We made sure that the leaflet was specifically designed and had the relevant information such as the location of the cafà © and the products that the cafà © were going to sell. This is vital to clear as misleading customers about products that the cafà © doesnt sell could lead to the business losing customers. We also had to include contact information so that customers could maybe phone in the cafà © to order food or to see whether the cafà © is open. We used pictures so that consumers are able to get a feel of some of the products that the cafà © has on offer. We placed this on the front (main) side of the leaflet so that it is eye cat ching to the consumer as soon as they see the leaflet. We made 1500 printout leaflets as they can be easily distributed around the local area and are the most common method of promotion used by a business of a similar stature. Leaflets could be posted through letter boxers to the people around the local area so it increases the chance of the consumer actually noticing and reading the leaflet This can help achieve the business objectives of achieving 30 customers daily as by using this type of promotion, in the form of leaflets, the business is virtually trying to attract more customers to shop at the cafà © and build more customer awareness of the cafà ©. If the business has more customers, they could achieve their aim of breaking even in the first year. However, a drawback of using a leaflet was that it proved to be the most costly in terms of production as we were charged at 11p per leaflet. Posters The posters we designed were again Italian based but had to limit the amount of information we could put on the poster due to lack of space. This was one of the drawbacks of using a poster but could be just as effective as using the leaflet. However, the production of the poster was the cheapest at just 4.5 per poster. This came at a surprise as we thought that the poster was to be more expensive than the rest of the promotional material. The content we had on the poster had o be very basic but had to send the message across to consumers of the products that the cafà © may sell if they came to visit. The drawback of creating a poster was that it was very time consuming as first we had to make a draft copy, then were we able to form the main copy in which was going to be used for distribution. The use of pictures made it more eyes catching for the consumer and the contents that were stated were the basic products that the cafà © were going to sell. The reason behind this decision was that we believed that consumers would be more likely to read a poster that had a limited amount of writing on the poster rather than having a jammed pack poster full of writing and fewer pictures. By just stating the important points and more use of pictures proved to be more eye catching for us and potential consumers. This could help achieve the aims of this organisation as students and working class people could notice this poster when they shop at local newsagents or public areas when they go to work or college. Although these wont be distributed to houses like leaflets, they will be situated at public areas such as on buses or some of the local shops nearby. This would increase customer awareness of the business on a whole or be a drawback as some people like the elderly who do not shop as often as other student are more likely to miss the poster rather than students who walk past on a day to day basis.

Medicine River :: essays research papers

Medicine River By Thomas King In the novel, Medicine River, Thomas King creates a story of a little community to reflect the whole native nation. A simply return of Will's makes the little town seem to be more colourful. "Medicine River makes non-native readers think a little longer and harder about the lives of the first people they live among and the places they inhabit." As a non-native reader, it is extra difficult to feel and understand the book because we didn't go through all the steps. Although Will starts like a foreigner, he becomes part of the unique community eventually. Medicine River shows the past history of Canada and teaches readers to learn from the past experience in order to become better people. Will is the main character in the novel, Medicine River. The whole story starts with a native photojournalist returns to his reservation for his mother's funeral he discovers the strength of his background. Will does not live in the reserve, Medicine River, because his father is a white person. After 20 years, Will returns. After he opens the photo studio in the reserve, he feels like home again. Doing business and playing basketball makes Will become a member of the little Indian town. The people who help Will the most are Harlen, Louise and Joyce. Harlen is the one who always wants to make Will feel better. The photo studio & basketball team are Harlen's idea. Louise is the true love that Will falls for. When Joyce asks Will to be in the photo, that really impresses Will a lot. Finally, Will finds his career, love and friends in the reserve after 20 years. Harlen is Will's friend and he is a very easy going man. He is always running around helping people to solve the problems. He runs the coach position on team Medicine River Friendship Centre Warriors" after no body wants to do the job. In order to make Will feel home, Harlen forces Will to play some basketball on the team although Will is not a good player. Leadership is the main idea that Harlen is trying to pass to Will.

Health & Social Care Essay

Physical abuse – is classed as the hitting, shaking, choking, biting or other physical attack on an individual. It can lead to bruising, cuts, scratches burns, fractures and internal injuries. As well as these more immediate injuries, there can also be longer term ones. Someone who is being physically abused may show signs of it, but they may not be noticed by others if the victim is hiding the abuse. Signs and symptoms of physical abuse are cuts, brusies, burns grip marks, unusual pattern or location of injury, depression, fearfulness, withdrawn and anxiety. Sexual abuse – Sexual abuse involves any sexual behaviour directed toward an adult without that adult’s knowledge and consent. Sexual abuse can happen to people of all ages, including the elderly. Sexual abuse is a way that a person tries to have control over someone and has nothing to do with consenting sex between adults. Sexual abuse is another form of physical and emotional control of one person over another person, and it has nothing to do with consensual sex between adults. Read more: Explain the roles of different agencies in safeguarding and protecting individuals from abuse  essay Signs and symptoms of sexual abuse are pain, itching or bruises around breasts or genital area, torn stained or bloody underclothing, sexually transmitted diseases, vaginal/anal bleeding, depression, withdrawal from regular activities, fear and anxiety. Emotional/psychological abuse – Emotional abuse can be as painful and damaging as physical abuse because it diminishes an adult’s sense of identity, dignity and self-worth. Emotional abuse is when a person is verbally assaulted, insulted, yelled at, threatened or humiliated by someone close to them or by a caregiver. The abuser often confines a person or isolates them by preventing them from having visits from family and friends or by denying them the chance to attend doctor or other personal care appointments. Signs and symptoms of emotional/psychological abuse are depression, fear, anxiety and behaviour changes when a carer enters or leaves a room. Financial abuse – financial abuse involves the improper, illegal or unauthorized use of an adult’s resources for the benefit of another. Signs and symptoms of financial abuse are unpaid bills, no money for food, clothing, or medication, unexplained withdrawal of money from someone’s bank account, family member or representative refuses to spend money on the adult’s behalf, possessions disappear, family member or another person forces an adult to sign over Power of Attorney against their own will. Institutional abuse – Institutional abuse refers to mistreatment of someone living in a facility for older persons. This includes nursing homes, foster homes, group homes, or board and care facilities. For example the abuse refers to the ‘home’ and staff having set meal times, set places a resident can eat their meals, a certain time everyone must get up Rigid, routines, Inadequate staffing, Insufficient knowledge base within service etc. Signs and symptoms of institutional abuse could be Inability to make choices or decisions, agitation if routine broken, disorientation, patterns of challenging behaviour. Self neglect – Adults are neglected when a caregiver does not provide the essential daily living needs of an adult dependent upon them, for things such as food, clothing, shelter, bathing, medication, health care, and doctor visits. Self-neglect happens when an adult can no longer take care of their own basic daily living needs. Signs and symptoms of neglect and self-neglect are malnourishment, dehydration, confusion, inappropriate clothing, under or over medication, skin sores, poor hygiene, absence of required aids, canes and walkers. Aiii / Aiv) If someone makes an allegation of abuse to you, the first and most important response is that you must believe what you are told. You must reassure the person that you believe what you have been told also reassure them that it is not their fault and that they are in no way to blame. Once youve reassured the person that you believe them, you should report the allegation immediately to a senior member of staff. Make sure you then make an accurate record of as much detailed information. Av) If the abuse is physical, no attempt should be made to clean anything such as clothes or residence. The client should be dissuaded to wash. Other people should be kept out of the way. With financial abuse, evidence could be paperwork such as bank statements so these should not be thrown away. You should only remove anything that could be evidence if you suspect the abuser might dispose of it before the authorities can see it. Avi) The national polices that relate to safeguarding and protection from abuse are the safeguarding board, the social services. The child protection agencies like the NSPCC Childline. The H.uman rights act 1998 and the Equalityact of 2000. Avii / Aviii) Different agencies and professionals play critical roles when involved in safe guarding individuals for example, Medical professionals such as GP, A&E staff, nurses, doctors – they can examine, diagnose & treat, they can record. The local authority Social Services would carry out an assessment of needs. Safeguarding Team, within Social Services dept – investigates and ensures safety, work with other agencies such as police. A Safeguarding & Protection Officer would lead the Adult Protection Alert. Police to investigate/prosecute, to work with other agencies, to provide support to victims, to raise awareness of crimes, crime prevention. Care Quality Commission to regulate & inspect care providers. Independent Safeguarding Authority. Aix) When seeking advice, support and information to help care workers understand their role in safeguarding good sources would be social workers, advocaces, further training, management, relevant laws and policies, CQC guidelines, care plans including risk assessments.

Essay on There Is a Fine Line Between Reality and Illusion

‘There is a fine line between reality and illusion’ How can we distinguish between reality and illusion? Is reality an illusion, or is an illusion simply reality? Albert Einstein once stated that ‘reality is merely an illusion, albeit a very persistent one’. The statement suggests that what we interpret to be real may well be an illusion and this is evidenced mainly through dreams and aspirations. For example if someone has dreamt of one day being a doctor their reality, which is described as the state of things that actually exist, shifts or changes in order for that idea to become real. Reality is tangible while illusion is a faculty or activity of imagination. What may be reality for one person may be an illusion for another and this†¦show more content†¦Blanche DuBois from ‘A Streetcar Named Desire’ has a similar reaction to her reality. Her reality is that she has lost the love of her life to suicide, no longer remains a teacher and does not own any assets as she has lost the property known as B elle Reve. In order to endure her life Blanche rejects her reality and manipulates it with lies, makeup and lighting in order to hide from the truth. ‘I don’t want realism I want magic’, Blanche desires for a life of pure happiness and excitement, however her imagination is indistinguishable from her reality and the series of lies and dimmed lights soon begin to fade as she is met with Stanley Kowalski. Stanley Kowalski, a brutish and arrogant realist finds it difficult to understand Blanche’s reality. Unlike Blanche, Stanley needs reassurance that what he knows is perfectly real and reliable. In the play the two characters continuously disagree with each other and eventually Stanley’s animalistic behavior threatens Blanche’s safety. Blanche and Stanley are a great example of how one individual’s reality is different to another’s, these conflicting ideas and perceptions of life occur often between people and have been proven t o cause disagreement. People around us have great influence of how we perceive things although there are other major influences that contribute to our perceptions for instance the media. The media has brought forward many deceiving images of models and famous Hollywood stars. These images ofShow MoreRelatedOPTICAL ILLUSIONS: The Art of Deception of Perception Essay1709 Words   |  7 PagesWhat is an optical illusion? For most of us, the term brings to mind images of a unique arrangement of vibrant contrasting colors, and geometric shapes that deceive the eye, and violates our expectations in a myriad of ways â€Å"about representation, about shape, about color, and so forth†(Sekel). Figure 1 is one common example of this definition. In this image the circles appear to be expanding when in fact the image is static. Another example of an optical illusion would be ClaudeRead MoreLangston Hughes Poetry Analysis Essay1287 Words   |  6 PagesArt is the illusion in which we see the truth- Pablo Picasso Langston Hughes clearly connects with a wide range of audiences through the simplicity that surrounds his poetry. The beauty of this manner in which he wrote his poetry, is that it grasp people by illustrating his narratives of the common lifestyles experienced by the current American generation. His art form expresses certain questionable ideologies of life and exposes to the audience what it takes to fully comprehend what being anRead MoreMiss Brill Illusion Vs Reality1537 Words   |  7 Pages The mind creates a world of illusion, by changing our thoughts; we change the illusion, and experience a different reality. 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People are overlooking the underlying issues conveyed through the characters becauseRead MoreWillys Tragic Flaw and the Effect it Has Upon his Sons in Death of a Salesman by Arthur Miller1510 Words   |  7 Pagesof the play, Willy Loman, will follow a tragic trajectory that will eventually lead to his suicide. Arthur Millers tragic play is an accurate portrayal of the typical American myth that sustains an extreme craving for success and a belief in the illusion of the American dream, a dream attainable only by a handful of people. Having chosen a career in sales Willy Loman constantly aspires to become great . Nevertheless, Willy is a poor aging salesman that considers himself to be a failure when comparingRead MoreCosi by Louis Nowra - Text Analysis Essay1992 Words   |  8 Pagestransformation, the significance of art and music in life, and the therapeutic nature of theatre. The predominant theme which runs through ‘Cosi’ is one of love and fidelity, and the opera ‘Cosi Fan Tutte’ parallels these ideas by following a similar story line, particularly in the way Guglielmo and Ferrando’s acts of deception in ‘Cosi Fan Tutte’ are somewhat connected to Nick and Lucy’s betrayal of Lewis in ‘Cosi’. It is a clear example of life imitating art as the drama in the opera matches Lewis’ challengesRead MoreBiography of Agustin Recha Mora655 Words   |  3 Pagesin 1967 and he is teaching as a professor at the Faculty of Fine Arts of Bilbao since 1979. Recha Mora has been into a lot of contests and he has won many awards. Most of his work was for a reason, which is to show the importance of the loss. In this report, I will be analyzing the form, content and context of one of his works which is called Street towards Plaza Ercilla Moyà ºa and showing the intentions of Recha Mora. To begin with the line, we can see that the artist used one point perspective inRead MoreMacbeth Appearance Vs Reality1747 Words   |  7 Pagesattempt to be someone he is not, his reality will eventually show up at last. This is precisely what occurs in William Shakespeare s play, Macbeth. Via Macbeth, William Shakespeare exploits the idea that individuals are two faced. Most people inhibit false traits, in order to get one step closer to their ultimate goal. Shakespeare expresses this idea very well by revolving his play around the central theme of appearance v.s. reality. The subject of appearance v.s. reality is vital to the Shakespearean